Which slogan urged customers to “Look for the Golden Arches” in early McDonald's advertising?

“Look for the Golden Arches” was an early McDonald's slogan directing customers to find restaurants by their distinctive arches.

The phrase connected advertising language with McDonald's physical restaurant design. The arches had originally been architectural features on restaurant buildings and signs, but they gradually became a corporate symbol that could identify the chain from a distance.

This slogan is often associated with the period when McDonald's was expanding beyond its earliest California locations. It turned a structural feature into a memorable brand promise: customers traveling by road could recognize the restaurant by its large yellow arches.

The phrase should not be confused with later McDonald's slogans such as “You Deserve a Break Today” or “I'm Lovin' It.” Those campaigns promoted different emotional or lifestyle messages, whereas “Look for the Golden Arches” emphasized visual identification and restaurant discovery.