Which slogan told customers to “look for the Golden Arches” at McDonald’s?

“Look for the Golden Arches” was a McDonald’s slogan directing customers toward the chain’s distinctive signs.

The phrase connected McDonald’s advertising with its physical restaurant identity. The Golden Arches were designed to be visible from roads and highways, so the slogan worked as both a branding line and a practical invitation to find a nearby restaurant.

McDonald’s used many slogans across different periods and markets. “You Deserve a Break Today,” introduced in the early 1970s, is one of the company’s best-known later lines, but it is not the same slogan. The arches phrase focused specifically on visual recognition rather than on a customer benefit or emotional message.

The wording also helped establish the Golden Arches as more than an architectural feature. Over time, the symbol became closely identified with McDonald’s itself, even when the full company name was absent from a sign or advertisement.