Which slogan did Pepsi use in its 1930s advertising to promote twice as much drink for the same price?

Pepsi used the slogan “Twice as Much for a Nickel” in 1930s advertising.

The slogan highlighted Pepsi’s unusually large 12-ounce bottle, which sold for the same five-cent price as many competing soft drinks that came in smaller bottles. It presented Pepsi as a value-oriented alternative during the economic pressures of the Great Depression.

The campaign helped turn a potential disadvantage into a selling point. Pepsi had faced financial difficulties earlier in its history, but its larger bottle and memorable radio advertising gave the brand a stronger mass-market identity.

The phrase is sometimes confused with later Pepsi slogans focused on youth, music, or celebrity endorsements. “Twice as Much for a Nickel” specifically emphasized quantity and price rather than lifestyle or pop culture.