Which company designed Pepsi's 2008 globe logo redesign?

Arnell Group designed Pepsi's 2008 globe logo redesign.

Pepsi introduced a substantially revised version of its red, white and blue globe in 2008. The redesign was developed by Arnell Group, a branding consultancy that presented the new mark as a more dynamic, tilted interpretation of Pepsi's long-running globe symbol. The logo formed part of a broader identity update for Pepsi and related products.

The redesign attracted considerable public discussion because the white band across the globe changed shape and the mark appeared more asymmetrical than earlier versions. Pepsi retained the globe's basic color structure, allowing consumers to connect the new identity with the established brand.

This question concerns the 2008 redesign, not the original introduction of the red, white and blue globe in 1950. Those are separate milestones and are often conflated in summaries of Pepsi packaging history.