Which slogan did Coca-Cola introduce in 1904, emphasizing the drink’s taste?

Coca-Cola introduced the slogan “Delicious and Refreshing” in 1904.

The phrase appeared during an early period when Coca-Cola advertising focused on taste, refreshment, and the pleasure of drinking the product. It became one of the company’s long-running advertising lines and appeared in print promotions and signs.

Coca-Cola has used many slogans across its history, so dates are easy to confuse. “Drink Coca-Cola” was an important earlier command-style line, while “The Real Thing” belongs to a much later period. “Open Happiness” was introduced in the twenty-first century.

The 1904 slogan also shows how Coca-Cola’s early branding differed from later campaigns. Instead of centering on a broad emotional platform, it made a direct product claim about flavor and refreshment.