Which slogan became McDonald’s national advertising line in the United States in 1971?

“You Deserve a Break Today” became McDonald’s national advertising line in the United States in 1971.

The slogan framed a McDonald’s visit as a welcome pause in a busy day. Its wording connected the restaurant with convenience, relaxation, and a small personal reward rather than describing only the food.

The campaign became one of the best-known examples of McDonald’s advertising. The line was frequently presented in musical commercials, helping customers remember it as a jingle as well as a written slogan.

It is sometimes confused with later McDonald’s lines such as “We Love to See You Smile” and “Did Somebody Say McDonald’s?” Those slogans belonged to different advertising periods. “You Deserve a Break Today” is specifically associated with the 1971 campaign.