Which slogan became a famous McDonald's advertising line after its 1971 campaign?

“You Deserve a Break Today” became a famous McDonald's advertising slogan after its 1971 campaign.

The line positioned a McDonald's visit as a small reward or pause in a busy day. It was especially effective because it connected the restaurant experience with relaxation and personal indulgence rather than describing only a particular menu item.

The slogan belongs to an earlier period of McDonald's advertising and is distinct from “I'm Lovin' It,” the global campaign introduced decades later. “Have It Your Way” is associated with Burger King, while “Finger Lickin' Good” is associated with KFC, so those lines are common mix-ups in trivia questions about fast-food slogans.

McDonald's has used many slogans across different countries and eras. “You Deserve a Break Today” remains one of the best-known historical examples of the company's brand voice.