Which slogan appeared in McDonald's advertising during the 1980s: “It's a Good Time for the Great Taste of ...”?

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The 1980s McDonald's slogan was “It's a Good Time for the Great Taste of McDonald's.”

The line linked the restaurant's food with an upbeat, shared occasion rather than focusing on one particular menu item. It followed the highly musical style common in McDonald's advertising during the period.

The phrase is often remembered as a complete slogan, although advertisements and references may quote only the opening portion. The final brand name is the identifying part that distinguishes it from similar fast-food advertising lines.

McDonald's has used many long-running slogans, including “You Deserve a Break Today,” “You, You're the One,” and “I'm Lovin' It.” Those campaigns belong to different periods and should not be merged into one slogan history.

Source: Wikipedia · fact-checked Oct. 2026

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