Which retail chain's logo is a red bullseye?

Target is the retail chain whose logo is a red bullseye.

The symbol represents the center of a shooting target: concentric circular rings reduced to a simple, instantly recognizable mark. Target adopted the bullseye when its first stores launched in 1962, making the graphic a visual pun on the company name as well as a promise of precision and focus.

The first Target store opened in Roseville, Minnesota, as a new retail concept created for the Dayton Company. Its early identity used a bullseye with multiple rings; later versions simplified the arrangement. The red-and-white mark became so strongly associated with the retailer that the company’s mascot, a white bull terrier with a bullseye around one eye, was named Bullseye.

Costco’s lettering and warehouse identity, Kmart’s former red “K,” and Walmart’s yellow spark are different marks. The logo is sometimes casually called a “target,” but in branding terms it is specifically a bullseye. Target has also used wordmarks and alternate store logos, yet the red bullseye remains its signature emblem.