Which research group projected TikTok's 2023 revenue at $14.15 billion?

Insider Intelligence projected TikTok’s 2023 revenue at $14.15 billion.

The estimate appeared in the context of TikTok’s rapid expansion as a global advertising platform. Insider Intelligence compared the projection with an estimated $9.89 billion in 2022 revenue, illustrating the scale of the platform’s expected growth.

TikTok is operated by ByteDance, which launched Douyin in China in 2016 and introduced TikTok internationally in 2017. ByteDance then acquired Musical.ly, a popular lip-sync video app, in 2017 and merged it into TikTok in August 2018. That merger helped accelerate TikTok’s international user growth and advertising appeal.

A common mix-up is confusing the research group with Sensor Tower. Sensor Tower is widely cited for TikTok download and app-install estimates, while Insider Intelligence produced the revenue projection in this question. The figure is also a forecast, not a confirmed audited result; projections can differ from later reported performance.