Republic Records released Taylor Swift’s “august.”
The song was issued through Republic as part of Folklore on July 24, 2020. Republic had become Swift’s label for her Republic-era studio releases, making the credit distinct from Big Machine Records, the label associated with much of her earlier catalog.
The annual August trend developed after release through repeated fan listening, social posts, and renewed attention to the song’s title and summer narrative. Republic Records did not create the calendar tradition as a separate annual campaign; it released the original recording that fans later adopted as a seasonal soundtrack.
The label should not be confused with the album’s producer credits. Taylor Swift and Jack Antonoff produced the song with Joe Alwyn, while Republic is the record company listed for its release. Those are different roles in the recording’s credits.