Gary Keller and Joe Williams co-founded Keller Williams in Austin, Texas, in 1983.
The company began as a real-estate brokerage and later developed a franchise model that allowed independently operated offices and agents to work under the Keller Williams brand. Keller’s emphasis on agent training, recruiting, and profit-sharing became important parts of the company’s identity.
Keller Williams is often confused with other large American real-estate franchises because many firms use similar office structures and recruit independent agents. However, the founders and the 1983 Austin origin specifically identify Keller Williams.
The company’s name was initially Keller Williams Realty. It expanded from its Texas base into a large international network. Its growth illustrates how franchising in real estate differs from restaurant franchising: the franchise system generally supports brokerage offices and agents rather than selling a standardized consumer meal or product.