Luigi is based on a Fiat 500 in Pixar’s Cars films.
Luigi is the Italian owner of Luigi’s Casa Della Tires in Radiator Springs. His small, bright-yellow design and enthusiasm for Ferrari make him one of the town’s most recognizable residents. Guido, his compact blue forklift assistant, works with him at the tire shop and shares his passion for racing.
The Fiat 500 is an iconic Italian city car, and its association with Luigi reinforces the character’s Italian identity. Luigi’s admiration for Ferrari also connects the fictional character to a real Italian racing and automobile brand. His model is not a Ferrari; that is a common mix-up caused by his strong Ferrari fandom.