Which Pokémon was chosen as the franchise’s main mascot?

Pikachu was chosen as the Pokémon franchise’s main mascot.

Pikachu is an Electric-type Pokémon introduced in the first-generation games. In the anime, Ash Ketchum receives Pikachu as his first partner, and their friendship made Pikachu the most recognizable face of the series. The character’s compact design, bright color, and expressive personality helped it appeal to audiences beyond players of the original Game Boy games.

Pikachu was not the only prominent Pokémon in the early franchise. Bulbasaur, Charmander, and Squirtle were the original selectable starter Pokémon, while Charizard became a major favorite through games, cards, and animation. However, Pikachu’s starring role in the anime made it the central mascot.

The name is a combination of Japanese sound words associated with sparkling electricity and squeaking. Pikachu’s mascot role continued across games, films, merchandise, promotional events, and anniversary campaigns.