Which pizza chain uses the slogan 'Better Ingredients. Better Pizza'?

The pizza chain using the slogan “Better Ingredients. Better Pizza.” is Papa John's.

The slogan expresses Papa John’s central marketing claim that higher-quality ingredients produce a better pizza. The company began in 1984 when John Schnatter started selling pizzas from a broom closet at his father’s tavern in Jeffersonville, Indiana. Papa John’s later grew through delivery-focused restaurants and franchising.

The slogan became especially well known during a legal dispute with Pizza Hut in the late 1990s. Pizza Hut argued that the phrase made a factual superiority claim, while Papa John’s defended it as advertising language. An appeals court ultimately allowed Papa John’s to continue using the slogan.

Readers sometimes confuse the phrase with Pizza Hut’s “No One OutPizzas the Hut” or Domino’s former “You Got 30 Minutes” delivery messaging. The wording is associated with Papa John’s, although the company has also used shorter variations such as “Better Pizza.”