Luigi is the yellow Fiat 500 who owns Luigi’s Casa Della Tires in Pixar’s Cars. He is one of Radiator Springs’ most enthusiastic residents and a devoted fan of Ferrari racing.
Luigi operates the tire shop with Guido, his small blue forklift assistant. His Italian identity is reflected in his accent, shop name, and admiration for Italian performance cars. When Ferrari vehicles visit Radiator Springs near the end of the first film, Luigi is especially excited to welcome them.
Luigi’s compact shape and bright yellow paint distinguish him from the larger American cars around town. The character also helps show how the Cars world includes recognizable vehicle designs from different countries and automotive traditions.
Guido is often confused with Luigi because the pair work together, but Guido is the forklift rather than the Fiat owner. Luigi’s role is specifically tied to the tire business, Ferrari fandom, and the town’s hospitality. Michael Wallis provides his English voice.