Luigi is the Fiat 500 character who owns a tire shop in Pixar’s Cars. His business, Luigi’s Casa Della Tires, is located in Radiator Springs, and he proudly specializes in Luigi-branded tires.
Luigi is an Italian car with a strong passion for Ferrari racing. His excitement about famous racers helps explain his enthusiasm when Lightning McQueen and other racing cars visit the town. Guido, his small blue forklift assistant, works alongside him and shares his admiration for Italian motorsport.
Luigi’s design is based on the classic Fiat 500, a compact Italian car introduced in the late 1950s. He is sometimes confused with Guido because the two characters are usually shown together, but Guido is the forklift and Luigi is the larger yellow car who runs the tire store.