Which phrase became the title of Coca-Cola’s 1971 “Hilltop” commercial sung by a multicultural group?

The title phrase of Coca-Cola’s 1971 “Hilltop” commercial was “I’d Like to Buy the World a Coke.” The commercial showed a multicultural group singing on a hillside near Rome and linked the product with harmony and international fellowship.

Bill Backer, Billy Davis, Roger Cook, and Roger Greenaway developed the concept and song. The commercial’s music was later expanded into the successful pop song “I’d Like to Teach the World to Sing,” recorded by The New Seekers and others.

The advertisement is often remembered simply as “Hilltop,” after its setting, but that is a nickname rather than the central lyric. Coca-Cola had used “The Real Thing” as a major slogan before the commercial, while “Open Happiness” belonged to a much later campaign.