Which Coca-Cola slogan, first used in 1929, described the drink as “The Pause That Refreshes”?

Coca-Cola first used “The Pause That Refreshes” as an advertising slogan in 1929.

The line was created during a period when Coca-Cola advertising increasingly positioned the drink as a pleasant break in everyday life. It suggested that consuming Coca-Cola could provide a small moment of refreshment, relaxation, and social enjoyment rather than presenting it only as a beverage.

The slogan became one of Coca-Cola’s best-known early advertising lines and helped establish the company’s long tradition of associating its product with mood and occasion. Its simple structure also made it adaptable to posters, magazine advertisements, signs, and other media.

The phrase is sometimes mixed up with later Coca-Cola slogans such as “The Real Thing” or “I’d Like to Buy the World a Coke.” Those campaigns belong to different periods. “The Pause That Refreshes” is specifically the 1929-era slogan.