Which Pepsi slogan appeared in the 1980s campaign featuring Michael Jackson?

Pepsi used “The Choice of a New Generation” in its 1980s campaign featuring Michael Jackson.

The slogan positioned Pepsi as a modern alternative for younger consumers and accompanied major celebrity advertising, including Jackson’s appearances. Pepsi had already built a strong association with youth-oriented marketing through earlier “Pepsi Generation” campaigns, but the later phrase gave the brand a new 1980s identity.

Jackson’s Pepsi partnership became especially prominent after commercials using his music and performances. A 1984 filming accident involving pyrotechnics caused serious burns to Jackson, making the campaign part of advertising history for reasons beyond its slogan.

“The Choice of a New Generation” should not be confused with “Generation Next,” a later Pepsi slogan. Both phrases emphasize youth, but they belong to different campaigns and periods.