Which Pepsi product was the first cola to be sold in a 16-ounce bottle?

Pepsi-Cola was the first cola sold in a 16-ounce bottle.

Pepsi introduced the larger bottle during the Great Depression as part of a value strategy. At the time, many soft drinks were sold in smaller bottles for the same five-cent price. Offering more beverage helped Pepsi attract price-conscious customers and gave the brand a memorable competitive advantage.

The larger bottle is often incorrectly described as a two-liter package. Two-liter plastic bottles became important much later and are a separate packaging milestone. Pepsi’s Depression-era innovation involved a 16-ounce glass bottle.

The strategy also helped Pepsi’s advertising emphasize quantity and affordability. It demonstrated how packaging can become part of a brand’s competitive identity, not merely a container for the drink.