Which Pepsi logo introduced the red, white and blue “smiling” globe in 1950?

The 1950 Pepsi logo introduced the red, white and blue “smiling” globe.

Pepsi introduced the red, white and blue globe mark in 1950. The design used a circular emblem divided by a white wave, with red above and blue below. It became a major visual identifier for Pepsi and established the globe motif that later Pepsi logos developed.

The logo’s colors were influenced by wartime patriotic design and helped distinguish Pepsi’s branding from the visual language of Coca-Cola. The globe was revised several times, including major updates in 1962, 1973 and 2008.

The 1973 logo is often remembered because it introduced a more modern wordmark and globe treatment, but it did not begin the red-white-blue globe tradition. That history starts with the 1950 design.