The Pepsi Globe logo era began in 1973 with a red, white, and blue spherical design.
The logo developed from Pepsi’s earlier red-and-white script packaging and the bottle-cap designs used during the twentieth century. In 1973, the company introduced a more modern symbol consisting of a sphere divided by a white wave, with red above and blue below. The design made the brand recognizable even when the word Pepsi was less prominent.
The sphere continued through several later redesigns, although its typography, proportions, and surrounding graphics changed. Pepsi’s 1991 logo separated the wordmark from the sphere, and the 2008 redesign gave the white wave a different shape and interpretation.
People sometimes call every Pepsi mark a “Pepsi logo,” but “Pepsi Globe” specifically refers to the red, white, and blue circular symbol used across multiple design eras.