Which Pepsi campaign used the slogan “Live for Now” from 2012?

“Live for Now” was the Pepsi campaign slogan used from 2012.

Pepsi introduced “Live for Now” as a global marketing platform in 2012. The campaign emphasized immediacy, entertainment and making the most of the present. It was used in advertising and promotional work across international markets and was connected with major pop-culture partnerships.

The slogan followed Pepsi’s “Refresh Everything” platform, which began in 2009 and included a social-media-focused campaign. Pepsi has repeatedly changed its global advertising language to reflect different generations and cultural moments.

“Live for Now” is sometimes confused with Pepsi’s earlier “The Choice of a New Generation” slogan from the 1980s. The older line was strongly associated with youth-oriented celebrity advertising, while “Live for Now” belonged to the 2010s.