Which Pepsi campaign featured the slogan “The Pepsi Generation”?

The campaign featuring the slogan “The Pepsi Generation” was called Pepsi Generation.

Pepsi introduced the campaign in 1963 as part of a major effort to position the brand as youthful, modern, and different from Coca-Cola. The advertising connected Pepsi with a new generation of consumers rather than focusing only on the drink’s taste.

The campaign became one of Pepsi’s defining marketing ideas and influenced later phrases such as “The Next Generation.” It also helped establish Pepsi’s long-running association with youth culture and popular entertainment.

“Pepsi Generation” is often confused with “Generation Next,” a later Pepsi slogan. The two campaigns share a generational theme but are not the same name.