Peter Jones has appeared in every series of the British Dragons' Den programme.
Jones was part of the original investor line-up when the BBC series began in 2005. He is recognised for his tall stature, business interests, and frequent focus on technology, consumer products, and scalable companies.
Several other high-profile Dragons have served on the panel, including Duncan Bannatyne, Theo Paphitis, Deborah Meaden, and James Caan. However, those investors joined for particular periods and did not remain throughout the entire run.
Peter Jones is also known for founding Phones International Group and for investments made through his wider business interests. His continuous presence makes him the programme’s longest-serving original Dragon.