Which organization promotes the Global Greening Initiative for Saint Patrick's Day?

Tourism Ireland promotes the Global Greening Initiative for Saint Patrick’s Day. The campaign, also called “Going Green for St Patrick’s Day,” encourages famous landmarks worldwide to be illuminated in green.

Tourism Ireland is the organization responsible for marketing the island of Ireland overseas. Through Global Greening, it turns that tourism mission into a highly visible annual celebration: landmark lighting creates international attention, reinforces Ireland’s cultural identity and invites people to learn more about visiting the country.

The campaign began in 2010, initially involving landmarks such as the Sydney Opera House and Auckland’s Sky Tower. It later expanded to hundreds of sites across dozens of countries. Fáilte Ireland is also a national tourism body, which makes it a plausible distractor, but its primary remit is tourism development within the Republic of Ireland rather than running this worldwide Saint Patrick’s Day lighting initiative.