Which Netflix film became the most-watched in its first 28 days?

Red Notice became Netflix’s most-watched film in its first 28 days after its November 2021 release.

The action comedy stars Dwayne Johnson as an FBI profiler, Gal Gadot as an internationally wanted art thief, and Ryan Reynolds as a famous criminal. Written and directed by Rawson Marshall Thurber, the film follows the trio through a globe-spanning hunt for Cleopatra’s three legendary eggs.

Netflix originally measured film popularity by viewing hours during the first 28 days. Red Notice accumulated roughly 364 million hours in that window, surpassing the previous record-holder, Bird Box. Netflix later changed its public Top 10 measurement to a 91-day period, which is why newer rankings may show different films or figures.

The Gray Man and Extraction were also major Netflix releases, but neither held this specific first-28-days record. Red Notice’s combination of recognizable stars, comedy, heist plotting, and international locations helped drive its enormous opening audience.