Which motorcycle was famously nicknamed the “Rolls-Royce of Motorcycles”?

The Brough Superior SS100 was famously nicknamed the “Rolls-Royce of Motorcycles.” The phrase reflected the motorcycle’s high price, careful construction, luxury image, and strong performance during the 1920s and 1930s.

Brough Superior motorcycles were built in Nottingham, England, by George Brough. The SS100 was introduced in 1924 and used large V-twin engines supplied by manufacturers including JAP and Matchless. Each motorcycle was assembled and tested individually, contributing to the marque’s reputation for exceptional finish and performance.

The SS100 name referred to a guaranteed top speed of at least 100 miles per hour in its original conception. Later versions became faster as engine specifications evolved. George Brough himself was also a skilled racer and promoter, which strengthened the brand’s sporting identity.

The nickname does not mean Rolls-Royce manufactured the motorcycle; it is a comparison describing its prestige and workmanship.