Gigi Hadid collaborated with Tommy Hilfiger for a 2016 capsule collection. Called TommyXGigi, the partnership paired Hilfiger's classic American sportswear with Hadid's model-driven, contemporary style.
The collaboration followed Hadid's appointment as Tommy Hilfiger's global brand ambassador in January 2016. Rather than serving only as the face of an advertising campaign, she helped co-design the clothing, making the project a genuine designer-model collaboration.
The first TommyXGigi collection launched in fall 2016 during New York Fashion Week. Its association with the runway and social media helped illustrate how fashion brands were increasingly using celebrity collaborators to reach younger shoppers. The partnership continued through additional seasonal collections, so it is often remembered as more than a single promotional appearance.
A common mix-up is Bella Hadid, Gigi's sister, who is also a prominent fashion model. Bella was not the collaborator named in this 2016 Tommy Hilfiger collection; the capsule line was specifically linked to Gigi Hadid.