With which beverage company did Tommy Hilfiger collaborate for a 2019 capsule collection? Coca-Cola was the partner.
The TOMMY JEANS Coca-Cola capsule launched in April 2019 as a modern reissue inspired by Hilfiger’s earlier Coca-Cola clothing collection from 1986. The partnership joined two highly recognizable American brands, using Coca-Cola’s red-and-white identity alongside Tommy Hilfiger’s red, white, and blue sportswear language.
The collection included items such as T-shirts, sweatshirts, shorts, a track jacket, and the brand’s distinctive rugby polo. It was released for both men and women through selected Tommy Jeans stores and online channels. The capsule was not a collaboration with a competing soft-drink brand such as Pepsi, Fanta, or Dr Pepper.
The 1986 connection is an easy detail to miss: the 2019 line was not an entirely new idea, but an archival revival updated for contemporary streetwear. Tommy Hilfiger’s broader design identity also draws heavily on pop culture, collegiate clothing, and classic American sportswear.