Which McDonald’s slogan was used in the United States from 1971 and focused on taking a break?

“You Deserve a Break Today” was a McDonald’s slogan used in the United States from 1971.

The line presented a McDonald’s visit as a welcome pause in a busy day. It fit the company’s broader advertising strategy of associating its restaurants with convenience, family outings, and an upbeat everyday experience rather than only with the food itself.

The campaign became one of McDonald’s best-known pre-2000 advertising themes and helped establish the company’s habit of using short, memorable phrases across television, radio, print, and restaurant signage.

It is often mixed up with later slogans such as “I’m Lovin’ It,” introduced in 2003, or “You, You’re the One,” used in earlier McDonald’s advertising. McDonald’s has changed slogans over time, but the break-themed line remains a notable part of its branding history.