Which McDonald's slogan was used in the United States during the 1970s and included the phrase “break today”?

“You Deserve a Break Today” was a major McDonald's slogan used in the United States during the 1970s.

The line framed a McDonald's visit as a small reward or pause in a busy day. That emotional positioning was different from advertising that focused only on price, ingredients, or speed, and it helped the restaurant chain connect its food with everyday relaxation.

The slogan became especially memorable because it was paired with a repeated musical advertising line. It remained associated with McDonald's for years and is frequently listed among the most influential slogans in American advertising history.

It is sometimes confused with “You, You're the One,” another well-known McDonald's advertising slogan from a different period. McDonald's has used many slogans across markets, so the wording and dates depend on the campaign being discussed.