Which McDonald's slogan was used in the famous 1971 advertising campaign built around a catchy jingle?

“You Deserve a Break Today” was the McDonald's slogan used in the famous 1971 advertising campaign built around a catchy jingle.

The campaign presented a visit to McDonald's as a small, welcome pause in a busy day. Its jingle became one of the most recognizable pieces of fast-food advertising in the United States and helped establish McDonald's as a brand associated with convenience, familiarity, and family dining.

The phrase was created for McDonald's by the advertising agency Needham, Harper & Steers. It remained associated with the company for much of the 1970s and was later replaced by other slogans as McDonald's advertising strategy changed.

It is often confused with “I'm lovin' it,” which began in 2003, or with “You, You're the One,” an earlier McDonald's advertising line. These slogans belong to separate periods in the company's branding history.