Which McDonald’s slogan was used in the 1990s before the global “I’m lovin’ it” campaign?

“Did Somebody Say McDonald’s?” was a McDonald’s advertising slogan used in the 1990s before the global “I’m lovin’ it” campaign. The question-style line made the brand name itself the memorable conclusion of the message.

McDonald’s has repeatedly changed slogans to refresh its advertising while retaining the Golden Arches and familiar product names. The 1990s campaign belonged to a period when television commercials often used short conversational phrases and repeated brand mentions.

This slogan is easy to confuse with later lines because McDonald’s used several similarly informal, spoken-word campaigns. “I’m lovin’ it” was introduced internationally in 2003 and became the company’s longest-running global tagline. The earlier question-style slogan was not the same campaign, even though both relied on casual, conversational language.