Which McDonald’s slogan was used in the 1980s campaign featuring the song “Good Times”?

The McDonald’s slogan used in the 1980s campaign featuring “Good Times” was “It’s a Good Time for the Great Taste.”

The line combined a positive emotional message with a direct reference to food quality. McDonald’s advertising in this period frequently paired memorable pop-style music with short, repeatable phrases designed to work in television, radio, and restaurant signage.

The “Good Times” campaign followed several major McDonald’s slogan eras, including “You Deserve a Break Today” and “Nobody Can Do It Like McDonald’s.” These slogans are sometimes confused because they all appeared in heavily repeated national advertising and used similarly upbeat language.

McDonald’s slogans were not always used identically in every country. The company often adapted campaigns for local markets, so an American campaign title may not describe advertising seen elsewhere. The wording “great taste” made this campaign especially product-focused compared with later emotional branding.