Which McDonald's slogan was launched in 1971 with the phrase 'You Deserve a Break Today'?

“You Deserve a Break Today” was the McDonald's slogan launched in 1971.

The line became one of McDonald's most famous advertising slogans and framed a restaurant visit as a welcome pause from everyday responsibilities. Its wording connected food, convenience, and emotional relief rather than naming a particular product. The campaign helped establish McDonald's as a lifestyle brand as well as a fast-food chain.

The slogan is sometimes confused with “I'm Lovin' It,” which McDonald's introduced much later, in 2003. It is also distinct from product-specific lines and from the company's name itself. Slogans can circulate for years after their active campaign period, which makes dates especially useful when comparing McDonald's advertising eras.

McDonald's branding history includes many memorable lines, but this one is notable for its broad promise and long cultural afterlife. Its success helped make advertising language part of the public identity of the restaurant chain.