Which McDonald's slogan was introduced in a 1971 advertising campaign and became a famous jingle?

“You Deserve a Break Today” was the McDonald's slogan introduced in a 1971 advertising campaign.

The slogan presented a McDonald's visit as a deserved pause from everyday work and responsibilities. Its advertising campaign used music and repetition to make the phrase memorable, helping it become one of the best-known restaurant jingles of the twentieth century.

The wording was not a description of one menu item. It was a broad brand message intended to associate McDonald's with convenience, relief, and a short break. That positioning differed from campaigns focused on children, value pricing, or individual products.

People sometimes attribute the phrase to another fast-food chain because many restaurant slogans became familiar during the same era. “You Deserve a Break Today,” however, is specifically identified with McDonald's advertising and its early-1970s brand history.