Which McDonald’s slogan was introduced in 1971 with the phrase “You deserve a break”?

“You Deserve a Break Today” was the McDonald’s slogan introduced in 1971 with the phrase “You deserve a break.”

The campaign presented McDonald’s as a welcome pause in a busy day. Rather than concentrating only on the restaurant’s speed or a particular menu item, the slogan connected the brand with relaxation, convenience, and a small personal treat.

The line became one of McDonald’s most recognizable advertising phrases and was supported by a memorable jingle. Its success helped establish the company’s long tradition of using concise, musical slogans that could be remembered after a commercial ended.

It is distinct from “Look for the Golden Arches,” which emphasized finding a restaurant, and “I’m Lovin’ It,” the later global platform launched in 2003.