Which McDonald's slogan was associated with the chain's “We love to see you smile” campaign?

“We love to see you smile” was a McDonald's slogan associated with a major campaign for the chain.

The wording focused on the emotional experience of visiting McDonald's rather than describing a menu item or a restaurant feature. It fit the brand's long-running use of friendly, family-oriented advertising and connected the restaurant experience with happiness and customer satisfaction.

McDonald's has used many slogans across different periods and markets, which can make the chronology difficult to remember. “You deserve a break today” belongs to an earlier campaign, while “Did somebody say McDonald's?” was used in the 1990s. The globally standardized “I'm lovin' it” campaign began in 2003 and became the chain's best-known modern tagline.