Which McDonald's slogan, launched in 1971, told customers they deserved a break?

“You Deserve a Break Today” was the McDonald's slogan launched in 1971 that told customers they deserved a break.

The line became one of the most memorable advertising slogans in McDonald's history. It presented a visit to the restaurant as a small reward or pause in a busy day, linking the brand with convenience, relaxation, and an accessible treat.

The slogan belonged to the era when McDonald's advertising relied heavily on memorable musical hooks and repeated verbal phrases. Its success helped establish the idea that a fast-food brand could own a broad emotional message rather than merely describe menu items.

Later campaigns used different lines, including “Have You Had Your Break Today?” and “I'm lovin' it.” These phrases are related in tone but represent separate campaigns and should not be treated as alternate names for the 1971 slogan.