Which McDonald’s slogan, introduced in 1960, invited customers to “look for” the brand’s arches?

McDonald’s introduced the slogan “Look for the Golden Arches” in 1960.

The slogan connected McDonald’s restaurants with the large yellow arches appearing on their buildings. It encouraged motorists and pedestrians to recognize the distinctive architecture from a distance, making the arches an important early part of the company’s visual identity.

This campaign came during the period when McDonald’s was expanding beyond its original California locations. The arches were not yet simply a logo in the modern sense; they were also physical roadside signs and architectural features that helped customers find restaurants.

The wording is sometimes confused with later McDonald’s slogans, including “You Deserve a Break Today” and “You Deserve a Break Today.” Those campaigns belonged to different periods, while “Look for the Golden Arches” specifically highlighted the brand’s recognizable arches.