Which McDonald's slogan included the phrase “You deserve a break today”?

The McDonald's slogan containing the phrase “You deserve a break today” was “You Deserve a Break Today.”

McDonald's introduced the campaign in 1971, presenting a restaurant visit as a welcome pause in a busy day. The slogan connected the brand with convenience and emotional relief rather than focusing only on the ingredients or price of its food.

The line became especially memorable through a jingle, a common feature of McDonald's advertising during that period. It was later replaced by other slogans, including “I'm Lovin' It,” but remains one of the company's best-known historical taglines. The wording is sometimes shortened in casual references, yet the canonical slogan begins with “You Deserve.”