Which McDonald’s slogan followed “You Deserve a Break Today” in the company’s major 1980s campaign?

“It’s a Good Time for the Great Taste” was a major McDonald’s slogan used during the 1980s. The line combined a sense of occasion with a direct claim about the taste of the food.

McDonald’s advertising history includes many slogans that ran for several years or appeared in different forms across markets. This line belongs to the company’s period of emphasizing taste and enjoyment while retaining the familiar family-friendly tone of its earlier campaigns.

It is often confused with “You Deserve a Break Today,” the famous slogan from the 1970s, and “I’m lovin’ it,” the global campaign launched in 2003. Slogans changed as McDonald’s adjusted its advertising to new audiences, products, and media styles, but each helped attach a concise verbal identity to the Golden Arches.