Which McDonald’s slogan followed “It’s a good time for the great taste” in 1990?

“Food, Folks and Fun” followed “It’s a good time for the great taste” as a McDonald’s slogan in 1990.

The phrase broadened the brand message beyond the food itself. “Food” represented the menu, “folks” suggested the people and social setting, and “fun” presented a visit as an enjoyable family experience. This combination fit McDonald’s long-standing use of family-friendly imagery in its advertising.

The slogan is easy to mix up with later lines because McDonald’s used many short taglines over several decades. “We Love to See You Smile,” for example, belongs to a later period, while “You Deserve a Break Today” came from an earlier campaign.

McDonald’s slogan changes reflected changing advertising priorities. The company could shift from taste to a broader experience without abandoning its recognizable restaurant identity or its familiar visual symbols.