Which McDonald's slogan debuted in the chain's 1971 advertising campaign?

McDonald's debuted the slogan “You Deserve a Break Today” in its 1971 advertising campaign.

The campaign was created by Needham Harper Steers and became one of the most recognizable advertising efforts in McDonald's history. Its jingle presented a McDonald's meal as a welcome pause in a busy day, helping connect the restaurant with convenience and everyday routine.

The slogan is sometimes confused with “You Deserve a Break Today,” the longer advertising line, and “I'm Lovin' It,” the global campaign introduced decades later. It also differs from the earlier Golden Arches-focused advertising used during the 1960s.

McDonald's later rotated through many slogans, including “Did Somebody Say McDonald's?” and “We Love to See You Smile.” The 1971 line remains especially associated with the chain's classic television and radio advertising.