Which McDonald's slogan began its major U.S. advertising run in 1971?

“You Deserve a Break Today” began its major McDonald's U.S. advertising run in 1971.

The slogan presented McDonald's as a convenient and enjoyable pause in a busy day. Its wording connected the restaurant with relaxation rather than focusing only on speed, price, or a particular menu item. The campaign became one of the most memorable advertising themes in the company's history.

McDonald's used the phrase across television, radio, print, and other promotional formats. It helped establish the idea that a visit to the restaurant could be an everyday treat for individuals and families.

This slogan is sometimes confused with “I'm Lovin' It,” which McDonald's introduced globally in 2003. “Have You Had Your Break Today?” was also a later McDonald's slogan, but it is not the phrase associated with the major 1971 campaign.