Which McDonald's slogan began in 1990 with the phrase “Food, Folks”?

The story behind the answer

McDonald's introduced the slogan “Food, Folks, and Fun” in 1990. The phrase presented the restaurant as more than a place to buy a meal, emphasizing people and an enjoyable social experience as well as food.

The slogan reflected McDonald's family-oriented branding during the period when restaurants commonly featured play areas, birthday celebrations, and highly visible character marketing. Its three-part structure also made it particularly suited to advertising and signage.

It is distinct from “Good Times, Great Taste,” which was used earlier, and from “We Love to See You Smile,” which followed later. The comma-separated phrase is the complete slogan, including the final word “Fun.”

Source: Wikipedia · fact-checked Oct. 2026

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