Which McDonald's slogan became famous in the early 1970s for promising customers a break?

“You Deserve a Break Today” became a famous McDonald's slogan in the early 1970s.

The campaign presented a McDonald's visit as a deserved pause from work and daily responsibilities. Its wording was broad enough to promote the restaurant as an experience rather than focusing on one hamburger, drink, or side dish.

The slogan is associated with a 1971 campaign and became one of the most memorable lines in fast-food advertising. Its success helped establish McDonald's as a brand that sold convenience, familiarity, and an emotional reward alongside its food.

It is often mixed up with “You, You’re the One,” another McDonald's advertising line from the 1960s. The later slogan “I’m Lovin’ It” also became strongly identified with McDonald's, but it belongs to a different global campaign launched decades afterward.