Which McDonald's slogan asked customers, “You Deserve a Break Today”?

“You Deserve a Break Today” was a McDonald's advertising slogan.

McDonald's introduced the slogan in 1971, and it became one of the company's most memorable campaigns. The wording presented a visit to the restaurant as a small reward or pause in a busy day, connecting the brand with convenience and everyday enjoyment.

The slogan is often remembered through its jingle, which helped make the line especially recognizable. It belonged to an era when fast-food companies increasingly used nationally coordinated television advertising to build consistent brand identities.

It should not be confused with “I'm Lovin' It,” which McDonald's launched globally in 2003. McDonald's has used many slogans over time, and campaign wording has sometimes varied by market. “You Deserve a Break Today,” however, is specifically associated with the early 1970s American advertising campaign.